When you're booking with us, we'll always be sure to give you a clear breakdown of exactly what fees are involved.
Our clients (artists, venues, teams, and promoters) own the tickets, decide the sales strategy and set the prices, balancing costs, venue capacity, and ensuring everyone involved is paid. Ticketmaster does not set prices.
Clients also decide when to share prices. For popular sales, we’ll display price ranges from the moment you join the queue.
The total cost of a ticket can be made up of:
Ticket Price
This is the base cost of a ticket – we're not involved in deciding the ticket price, but it's carefully priced based on a number of factors including production costs. The vast majority of this revenue goes directly to the event, not Ticketmaster.
It’s worth noting that while touring costs have increased substantially over the last five years, many artists and event organisers have held down the price of tickets – the cost of an average arena show ticket has risen by just £5 since 2018, and a club show by £7 since then. This is considerably less than inflation.
75% of tickets sold through Ticketmaster are priced at less than £35, and the average starting price of a ticket is £30.
Fees
All fees are typically set by and shared with our clients. We take a proportion of the fees to cover the cost of running our business. We use this to provide fans with the safest, most secure experience when buying tickets and getting into the show. These may include:
- Service Fees: goes towards customer service, site security, payment provider
costs, event staffing, box offices and more. - Order Processing Fee: a one-time charge per order covering handling, delivery
and technology solutions. - Venue Facility Fee: sometimes known as a ‘venue levy’, this is set by the
venue's box office. We don't keep any of this fee, it is sent directly to them to help
cover the cost of venue improvements.
